FAQ

  1. What is rtb.com?
    rtb.com is a self-serve retargeting platform built by RTB House that gives ecommerce brands and agencies direct access to Deep Learning-powered technology used by global enterprise advertisers.

rtb.com drives incremental revenue from high-intent users across the open internet.

  1. What is retargeting?
    Retargeting is a digital advertising strategy that displays personalized ads to users who have interacted with your brand online but have left without making a purchase.

It allows you to target relevant audiences rather than using a broader “spray and pray” approach. It makes budget management much more efficient.

The process is enabled by real-time bidding (RTB), whereby ad spaces are bought and sold in instantaneous auctions. The entire process of analyzing user data, placing bids, and displaying the ad happens in mere milliseconds.

  1. What makes rtb.com different?
  • Deep Learning technology (10+ years in development)
  • Proven with enterprise brands globally
  • Access to 95%+ of internet users via 120+ SSPs
  • No minimum budget required
  • Fully self-serve—no contracts, no insertion orders.

👉 Enterprise-grade performance, built for speed and accessibility.

  1. What results can I expect?
    rtb.com is designed to deliver incremental growth, not just reattribute existing sales.

👉 Typical results:

  • +3-8% uplift in total online revenue
  • Up to 60% of purchases come from products users hadn’t previously seen.
  1. Do I need a minimum budget to start?
    No, you can start with any budget and scale based on results.

👉 You can choose to invest more after seeing the results.

  1. Can I integrate rtb.com with Shopify?
    Yes. Our plugin for Shopify allows you to:
  • Sync your product feed automatically.
  • Install tracking tags without coding.
  • Launch retargeting campaigns in minutes.

👉 It’s really easy to set up retargeting on Shopify with rtb.com.

  1. How does rtb.com improve performance?
    Our Deep Learning models:
  • Analyze granular user behavior (e.g., browsing patterns, engagement signals).
  • Identify high-intent users.
  • Deliver personalized product recommendations.
  • Optimize campaigns toward your chosen goal.
  1. Are ad banners created automatically?
    Yes. rtb.com automatically generates dynamic banners based on:
  • Your product feed (images, prices, descriptions).
  • Proven layouts developed across thousands of campaigns.

👉 No manual design needed—creatives are continuously optimized.

  1. How do I run retargeting ads with rtb.com?
  2. Sign up.
  3. Connect your store or upload a feed.
  4. Install tracking tags (or use our plugin for Shopify integration).
  5. Choose your goal and launch a campaign!

👉 No contracts. No setup fees. Just performance.

Register and discover effortless digital advertising.